Whispersync for Voice
Role
Lead designer
Responsibility
Led Whispersync for Voice experience on iOS, Android and Fire applications
Collaboration
Audible marketing team
Visual design
Domain expert - Amazon devices UX team
Engineer leads
Product owner
OVERVIEW
When you can't read your Kindle books, you can listen to your books by adding Audible narration. With Whispersync for Voice, you can switch seamlessly between reading your Kindle books and listening to Audible narration in the Kindle App. It is a feature that allows you to continue listening to any WfV-enabled books on multiple devices without losing your place. Whispersync for Voice is available on Kindle Apps for Android, iOS, and Fire Tablet devices.
You can just put on your headphones, tap the button, and keep the story going… in the car, at the gym, in the kitchen, or wherever you are. Whenever your eyes are occupied but your mind is free, your story is always ready for listening.
Experience Immersion Reading
Read and listen simultaneously along with real-time highlighting. It's officially called Immersion Reading and it immerses you in a story by narrating and highlighting the text as you read. It sparks an extra connection that boosts engagement, comprehension, and retention as it takes you deeper into the book.
Read at your own pace
Immersion Reading is great for children learning to read, readers learning English as a second language, and anyone looking to boost their reading comprehension.
Refer to Whispersync for Voice product detail page for more information.
Problem Statement
Kindle users would like to continue the story even in the multi-task environment by seamlessly switching between reading and listening. Whether they are commuting, working out, or doing household chores, stories will follow wherever.
User Goal
As a Kindle user, I would like to listen to my story wherever I go—while driving, running, or cooking.
Business Goals
Whispersync for Voice's mission is to expose Kindle customers to audiobooks by introducing its technology.
Introduce Audible companions to Kindle readers.
Show a subtle introductory upsell that does not interrupt the primary reading experience.
Efficiently allow Kindle users to sample and add Audible Narration to their Kindle books.
CUSTOMERS
Audible and Prime members are the most valued WfV customers.
DISCOVERY POINTS
There are several Whispersync for Voice discovery touchpoints before getting into the purchase and consumption phases. They exist on the following surfaces:
Amazon.com (web/mobile)
Audible (web/mobile)
Kindle App (iOS)
Kindle App (Android)
Fire Tablets
SCENARIO EXAMPLE
Customer Type
Kindle eReader / Non-Audible Member
Device Surface
Amazon Fire Tablet
Scenario
Anna recently purchased a WfV-enabled Kindle book on Amazon.com. As she opens her book on Fire Tablet, she discovers a widget that allows adding Audible Narration to her book. She learns more about the feature and decides to add narration to her Kindle book.
CX DIAGRAM
Designed an in-line Audible upsell widget within the Kindle reader view. In the widget, the user can sample and purchase the Audible Narration without being shifted to a different screen.
DISCOVERING AUDIBLE NARRATION
By default, WfV-enabled kindle books will have an Audible Narration upsell widget natively integrated with the reader view. It’s designed specifically to avoid appearing intrusive during the reading experience. If it is recognized as a bothersome element, the user can simply dismiss it by simply tapping on the headphone icon at the bottom right corner.
AUDIBLE SAMPLE
Users can tap the cover art to play the Audible sample.
LEARN MORE
Users can tap the 'Audible Narration' link to access the product detail page. On the page, the user can learn about the feature and explore more WfV-enabled titles.
PURCHASING
Users can simply add Audible Narration by tapping the purchase CTA. User’s not taken to a separate transactional page. Purchase flow is an in-line experience and the reader screen remains undisturbed.
PLAYING NARRATION
After the narration is fully downloaded, an upsell widget turns into a mini-player that controls narration playback. Users can also access the full Audible player by tapping on the cover art.
DIFFERENT COLOR MODES
WfV ON ANDROID MOBILE
“I’m trying out Amazon’s new Whispersync for Voice, and I love it! You can read on your Kindle App then switch to the audio version any time you like and it keeps your place saved all the while.”